Mohamed Shrief — PhD Researcher in Net-Zero Strategy, Energy Efficiency and Sustainable Firm Growth

PhD Researcher · Birmingham City University

Mohamed Shrief

PhD Researcher in Net-Zero Strategy, Energy Efficiency and Sustainable Firm Growth

I study how firms translate net-zero commitments into measurable energy, economic and sustainability outcomes, with a particular focus on UK firms, SMEs and the Sustainable Development Goals.

Mohamed Shrief in Kristiansand, Norway, during the EURAM 2026 conference
Kristiansand, Norway — EURAM 2026
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Research snapshot

From net-zero ambition to measurable outcomes

My work sits at the intersection of business strategy and environmental sustainability — examining real firms, real adoption gaps, and the practical challenges of aligning business with net-zero goals.

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Featured publications

Selected work

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Thoughts — a research Q&A hub

Academic papers hold useful answers. They are not always easy to find.

Thoughts opens up my research through structured questions and answers — each grounded in a specific publication — so students, researchers, SMEs and policymakers can explore net-zero transition, energy efficiency, ESG and the SDGs in an accessible format.

Explore the Q&A hub

Journey

From industry to research

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The full story →

My research is concerned with the space between ambition and implementation. Firms now operate in a world shaped by net-zero targets, ESG expectations, energy pressures and sustainability disclosure — yet how far these pressures translate into measurable firm-level action remains uneven. My work investigates that gap: how firms adopt net-zero strategies, which barriers and enablers shape adoption, and how energy efficiency connects to wider economic and sustainability outcomes.

Mohamed Shrief presenting his research on the net-zero transition at the British Academy of Management Conference 2025

Mohamed Shrief is a PhD researcher at Birmingham City University examining the relationship between net-zero strategy, energy efficiency and sustainable firm growth. His research focuses on how firms — particularly SMEs and UK businesses — respond to climate and sustainability pressures, and how these responses can be understood through the Sustainable Development Goals. Before his PhD, he spent over four years managing construction projects across the MENA region, an experience that grounds his research in the practical realities of how firms plan, budget and decide.